If you are an Attorney-at-law, chances are you already have a website or the company you work for has one. However, does your website have all the tools you need to survive the changing times? A website is the centerpiece of a law firm and allows potential customers to readily find you after an organic search. It is an extension of your customer experience and communicates to your clientele your brand’s sophistication and identity. A great website establishes credibility to your law firm. Your website should be able to do this and more.
The Covid-19 pandemic has presented a challenge for many professionals and customers, by severely limiting the ability to meet face-to-face. Here are additional features that law firms are enabling in their websites to deliver the best service:
Integrations
Your law firm’s website should be able to integrate with your IT. This will give you the ability to integrate consultations online, client information, email accounts, social media and more. As a result, the end product will be a seamless automation of your Customer Relationship Management System (CRMS).
Legal Rules
It is essential that your website is built to comply with regulations governing how you are and aren’t allowed to market legal services. This will ensure you don’t run any risk leading to fines or ethical breaches.
Security
Security is crucial, as attorneys are challenged with ensuring client confidentiality on their website. Therefore data being captured from leads should have zero tolerance for digital vulnerabilities and other liabilities such as Malware and Spam. Enabling the latest online web security practices is paramount.
Speed and Performance
If your website takes more than 3 seconds to load, then chances are you might lose potential customers. Research has shown that people are more likely to visit a competitor’s website in this case. Furthermore, Google reduces your website ranking if your website registers a high bounce-back rate.
Search Engine Optimisation
With the latest in SEO, your law firm can draw traffic from organic searches on Google or Bing. This may happen when a potential client is looking for legal advice or information on the internet. Having a website with strong SEO practices will bring more generic traffic to your firm’s website. From there on your lead funnel will do the rest.
All pages on your law firm’s website should be optimized with on-page SEO and technical SEO. Furthermore, having a legal directory on your website, and a back-linking campaign can help with ranking.
Appointment Functionality
Having the right appointment or booking application on your law firm’s website, can drastically increase your ROI. The right appointment application can make you more organised. You will be able to provide a flexible service schedule for your clientele, with features like designing your own consultation time table, setting your working hours, time offs, holidays, and vacations.
Your law firm’s website should meet legal regulations when requesting specific client information during appointment booking.
Depending on the nature of your law practice you may or may not want to maintain retention by giving your customers the option to set re-ocurring appointments.
Customer Panel/Login
Provide your clients with a customer panel so that they can access their information about consultation and services. Your customers will be able to track, reschedule, and/or cancel their appointments and events. This autonomy will improve their user experience and retention. Let your clients keep track of all appointments with Google Calendar or Microsoft Outlook synchronisation. With an SSM synchronisation, stay abreast and in-touch with your client bookings, through notifications.
Video Meetings and Consultations
Integrate your law firm’s website with Zoom. This will enable your clients to book video consultations, and access links via notifications. Zoom guarantees privacy, security, and compliance in delivering its core service so that your clients can enjoy peace of mind.
Giving your clients the ability to have their meetings online is convenient, and comes in handy if your client is abroad. It also helps to reduce no-shows.
Forms
If you are an attorney you know that forms are important. Your website should come designed with the right forms to maintain compliance. Online registration forms may reduce your client’s waiting time since they can register online. The use of forms is limitless and no one can do without them on their website.
Contact forms with the right content marketing can deliver valuable leads to your law firm. For example, a personal injury law firm has a call-to-action, with a form that specifically targets individuals suffering from personal injuries. This would provide valuable leads.
A form may also be used to gather witnesses for a case. For example, a personal injury attorney could direct a witness of an accidentF to fill out a form to provide testimonials on behalf of their client.
Earn From Online consultation With A Payment Gateway.
The COVID-19 pandemic has propelled many businesses to integrate payment gateways on their websites. Payment gateways like PayPal allow you to integrate your bank account to your checkout.
Fully automate your business process, by integrating your bookkeeping software like Quickbooks to your checkout.
This kind of integration will allow your law firm to collect payments for services online from the front-end of your website. This gives your clients a simple flow and user experience. This will improve your conversion rate.
Chatbots
According to research, a website’s visitors are more inclined to conduct business with a company that they can start a conversation with on their website. Chatbots can help you to convert visitors into customers. Improve customer experience and customer service by directing visitors to specific information. Information like how to reach the office after hours, questions and answers, and services offered. A chatbot can comprehend basic information, similar to what the front desk staff or an admin assistant would in the office. Chatbots can provide valuable leads for your business.
Customer Relationship Manager (CRM)
A good CRM tool integrated into your law firm’s website has many benefits. It can store information about customers, by grouping them into categories, identifying sales opportunities, recording service issues, and managing marketing campaigns. You can further share this information amongst your team members.
CRM can further be used in your website to capture leads and save them for re-marketing, through email marketing, and follow-ups.
You can sign-up for a Digital Marketing Campaign and develop a CRM solution that works best with your company. A professional CRM program can develop Call-To-Actions, Landing Pages, Promotions, Referral programs, Local SEO campaigns, PPC Campaigns, and Lead Capture Campaigns to successful conversion.
Blog
One of the main benefits of having a blog on your law firm’s website is Content Marketing. Content Marketing is a strategic marketing approach focused on creating and distributing important, relevant, and consistent content, to attract and retain a clearly-defined audience. The main goal being to drive profitable customer action.
If you generate great content on your blog, your website visitors will want to share it on their social media. The more people you share with, the more visits you’ll get. This will help your SEO results and transform your visitors into loyal customers.
The more frequently your articles are published, the higher your website will be ranked. If you write meaningful content about insights in your field, then you will get more visitors to your website.
All these factors combined will deliver great leads for your law practice. If your law firm’s website is not equipped with these features, then you are missing out on potential returns. Why allow your competitors to lead the pack?
If you’d like to speak with a specialist about these services for your law practice, you can reach us at 876-872-5585 or contact us online!
