Let’s answer this question by defining what lead generation is. Lead generation is the process of using inbound and outbound marketing activities to generate interest in a company’s products and services. What is inbound and outbound marketing?
Outbound marketing refers to strategies that put your business in front of people when they’re not looking for it, like traditional forms of marketing: cold calling, print advertisements, TV and radio commercials, direct mail, and even email marketing.
On the other hand, inbound marketing refers to a strategy that involves earning the trust and attention of your target audience. Rather than trying to sell your product or services to everyone hoping to capture a few qualified leads, the goal of inbound marketing is to be present when qualified leads are searching for you. This is primarily done by creating unique, relevant, useful, and interesting content that answers a question or serves as a resource for your potential customers. It may also involve tactics like SEO and social media.
Digital lead generation marketing strategies provide a combination of digital channels to get people to engage with your business online. Let us discuss in detail four digital lead generation strategies below:
Search Engine Optimization(SEO) and Leads Generation
This is one of the best digital lead generation strategies for driving relevant traffic to your website. It is said that 93% of all online experiences start with a search engine. Companies that invest in SEO, benefit from a higher website ranking in the search results. Therefore, benefiting from more valuable traffic from potential customers. Keywords are a pivotal role in SEO because keywords will trigger your website to appear in relevant search results. For example, if you are interested in leads generation services in Jamaica;
Other optimization tools that improve your site’s ranking needs to be enabled such as page speed improvement, creating relevant content, improving user experience, and also visual elements. Most people start their online sessions by searching, it is, therefore vital that companies invest in SEO to get those leads on their web pages.
SEO is an excellent digital lead generation method that will help you boost traffic to your website. It will help you drive more relevant traffic that is searching with your specific keywords and phrases. We can help you build an active SEO campaign to generate more inbound leads.
Pay per click Ads and Leads
This is one of the best Digital Marketing Lead Generation Tools for immediate results. Pay-per-click (PPC) advertising is known for attracting leads that convert. It is said that Ad clickers are 50% more likely to purchase than organic visitors.
Similar to SEO, keyword selection is crucial to PPC because it determines where your ad appears, however keywords influence the cost-per-click (CPC) for your ads. This is because the cost per click is done through a bidding process amongst other companies online with similar keywords. Therefore, your maximum bid and quality score will determine your ad’s placement in the search results.
PPC ads are incredibly effective at attracting the right leads that want your products or services. It is said that the top three PPC ads get more than 45% of search engine clicks. PPC ads in the search engine benefit from users’ naivety because most internet users can’t distinguish between paid listings and organic results. This seamless blend of ads and organic results makes potential customers more likely to click on your paid listing.
Social Media Ads And Lead Generation
Social Media Ads operate similarly to PPC ads with one difference, which is instead of waiting for when a user search keywords, your ads are placed in front of user’s profiles who are most likely to like your products./services. Platforms such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn are great for Social Media Ads. It’s said that 74% of people use social media when making a purchasing decision. The average user spends up to 28% of their Internet time on social media platforms.
Facebook allows you to target people by location, job description, interests, browsing habits, and more. While Instagram is for visually appealing or eye-catching products, this makes it an excellent platform to use for advertising. The use of hashtags on Instagram enables your ads to garner more engagement and interest. Regardless of whether it’s a paid ad or an organic post, social media influences what and when people purchase.
Content Marketing and Lead Generation
Companies that Invest in content marketing builds trust and authority by sharing knowledge with their target audience. Content marketing generates up to 54% more leads than traditional marketing methods. Content creators utilize keywords search to generate a list of ideas for industry content topics. By creating tailored and informative content, you will attract people that are looking for a product/service that you offer.
If an Ophthalmologist writes content about eyes, they’re going to attract leads that search for information about eyes. However, if the Ophthalmologist writes about ears, mouth, and nose it won’t attract the right leads because it’s not connected to their business.
Start using digital lead generation strategies now, these strategies can provide your business with the opportunity to grow. If you’re ready to start generating better leads for your business, you can reach us at 876-872-5585 or contact us online!
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